Research 101
Public Research Group provides a full range of analytical research methods that stand out for every market segment. Every research assignment starts with the desire to learn. In addition to an appropriate sample, a critical element in the research process is writing the question set. Each of our research projects we undertake addresses the following questions.
- Do the survey methods match the desired sample size, timeline and cost?
- Is every question appropriate and easily understood?
- Does the survey accurately measure everything you need to measure,and nothing you don’t?
Public Research Group ensures that these questions are taken care of with our continued commitment to research advancement and the often overlooked art of survey design and question development. This requires a strong attention to detail and the ability to listen to the client to develop the question set with the highest quality and relevancy of each survey question prior to implementation.
Our dedication to an effective question set eliminates many of the pitfalls that can weaken survey data, such as unclear or redundant questions, or lengthy surveys that may have a negative impact on the response rate. This is just one example of how the Public Research Group pledges to clients a process that delivers more value for the money and quality research data that does not leave the client asking more questions at the end than at the beginning.
About the Public Research Group
Public Research Group has brought its sterling reputation and high ethical standards for creative research methods to leaders in private industry and government. The partners of the firm, David Emanuelson and Tod Stanton, hold advanced degrees in the research field and have a combined 50 plus years of experience. David has spent much of his professional career in the Chicago region while Tod has worked in both Chicago and Atlanta. They have committed their time and talents into Public Research Group to create a firm that has become recognized as a premier research provider in the industries that it serves.
It is our professional belief that the best results are generated by listening to the client first and then taking research action. Public Research Group employs an artful gathering process blended with a high touch personal experience and a high technology skill set on research assignments to provide the highest degree of market intelligence possible.
Headquartered in Naperville, IL and affiliate offices in Washington DC, Denver, CO and San Diego, CA, Public Research Group spans the nation with resources strategically positioned to service clients in any geographic region.
To request a consultation, please use the contact form to the right, or call 630-606-0776 or 815-757-1577.
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