Public Research Group provides a full range of analytical research methods that stand out for every market segment. Every research assignment starts with the desire to learn. In addition to an appropriate sample, a critical element in the research process is writing the question set. Each of our research projects we undertake addresses the following questions.
- Do the survey methods match the desired sample size, timeline and cost?
- Is every question appropriate and easily understood?
- Does the survey accurately measure everything you need to measure,and nothing you don’t?
Public Research Group ensures that these questions are taken care of with our continued commitment to research advancement and the often overlooked art of survey design and question development. This requires a strong attention to detail and the ability to listen to the client to develop the question set with the highest quality and relevancy of each survey question prior to implementation.
Our dedication to an effective question set eliminates many of the pitfalls that can weaken survey data, such as unclear or redundant questions, or lengthy surveys that may have a negative impact on the response rate. This is just one example of how the Public Research Group pledges to clients a process that delivers more value for the money and quality research data that does not leave the client asking more questions at the end than at the beginning.
The Public Research Group
Public Research Group is a premier firm that provides a full range of analytical research methods that stand out for every market segment. Our expertise in the crafting of innovative technology driven data gathering techniques allows us to be at the leading edge of market research. Our research allows clients to understand complex project dynamics, identify new business opportunities or just simply strengthen existing market placement.
Work with us and you will receive simple, honest answers to your most challenging questions. You will have access to top notch research talent with the only goal of meeting your need to know.
We provide research to businesses, non-profits as well as the public sector. You’ll work with a dynamic professional team that thrives on challenge, is detail oriented, and most importantly, provides clear and concise data interpretation which creates better decision making.